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Prito Tito is a virtual restaurant and cloud kitchen offering fried Filipino comfort food: from potato-based fritters like French fries and chips to Filipino fried favorites such as Crispy Pata (Crispy Pork Knuckles) and Lechon Kawali (Deep Fried Pork Belly).
Prito Tito is a virtual restaurant and cloud kitchen offering fried Filipino comfort food: from potato-based fritters like French fries and chips to Filipino fried favorites such as Crispy Pata (Crispy Pork Knuckles) and Lechon Kawali (Deep Fried Pork Belly).
People from 25-40 years old, Most male with a huge appetite for fried comfort food that are affordable.
Animated, Fun, Economical
The colors selected are inspired by the things you see when you fry or eat fried food.
Round, bold typefaces are as ubiquitous as fast-food burger joints. Using such typeface will reinforce quick service and affordability for the brand.
Prito means fried while tito means uncle or an affectionate or honorific term for a man of an older generation than oneself. Coming from this insight, I concluded that a mascot logo is an obvious direction.
In the competition audit, I found out that most of the client’s competitors are using either premade lettermark logo designs from Canva or generic food stock logos online. This is an opportunity for the brand to stand out through logo design.
To complement the mascot logo, I have designed some illustrations of flagship menu items to be used in all brand touchpoints: social media, delivery website, and packaging.
