Plantphilia

Brand Identity Design, Logo Design, Social Media Design

Plantphilia

Retail

2023

Plantphilia’s target demographic are the Millennials and Gen Z’s are universally distracted when they are online. This made the brand to move forward with a brand identity design that catches the attention of its key demographic.

As the brand identity designer for this project, I addressed the key challenge by creating an identity system that catches the customer’s attention with aesthetically pleasing branded creative elements and the effective use of space.

Client Profile

Plantphilia is a virtual shop on Instagram offering ornamental and fruit-bearing plants to young adults

Target Market

People from 20-30 years old with an eye on aesthetically pleasing items.

Brand Attributes

Youthful, Earthy, Aesthetically-pleasing

Color Palette

To reinforce the earthiness of the brand, I chose a color of green that is between a bright green and brown

Typography

Rounded, thin typeface was selected as this slightly resembles stems on a plant.

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