About | Patrick Byron Gattoc | Creative Director & Branding Expert

Hello! I am Patrick. I am a graphic and brand identity designer who also has a passion for illustration, type design, print and packaging design, web design, UX design and motion graphics and has corporate experience in marketing strategy, brand and trade marketing.

I am an independent graphic designer with 10 years of brand identity design experience along with combined experience in illustration, print and social media design, type design, UX and web design and front-end development, and motion graphics. I believe that creativity and innovation thrives when you always learn something new, when you push boundaries, and when you are not afraid of failure.

I do freelance brand identity design work at the moment, helping transform and grow companies and organizations in the US, Europe, Middle East, Asia and Australia through appropriate and distinctive and functional logos and brand identity systems.I also spent 3 years of corporate marketing experience in marketing strategy, brand, trade marketing, executing brand visual identity as I co-develop key visuals for social media, web, UI & UX, out-of-home and retail advertising with partner design firms.

I finished with high honors in my Bachelor of Arts degree at the University of the Philippines Cebu College of Communication, Art & Design where I majored in Mass Communication and did courses in Multimedia, Graphic Design & Animation. I also did some professional certificate courses in Graphic Design, Web Development and Programming, A.I. and UX Design from Google, Parsons The New School, California Institute of the Arts (CalArts), and freeCodeCamp.

I am also a Lecturer at the University of the Philippines Cebu College of Communication, Art & Design teaching Multimedia and Communication courses.

Capabilities

What can I do?

Identity and Branding Design

The visual identity of your brand should align with its character and evolve alongside its development. I specialize in developing visual identity systems that not only showcase your company's core values, but also prepare it for future strategic changes.

Graphic Design

I offer a full range of graphic design services to bring your brand to life. I will work with you to develop custom designs that reflect your unique brand identity and meet your specific needs.

User Experience & Interface Design

A brand is the embodiment of a company's value as perceived by a real person. User Experience (UX) and User Interface (UI) are critical elements that determine how audiences perceive our brand and offerings. For this reason, UX and UI are at the heart of every project where I prioritize smart design over aesthetics.

Brand Strategy

To achieve any goal - be it business, personal, or for one's image - having a sense of direction is crucial. That's why I always begin with a conversation, workshops, and a strategic plan. A brand is a living organism that must approach its goal every day, with a clearly named and defined target from the outset

Creative Direction

I offer creative direction services to help you bring your vision to life. I will work with you to develop a unique creative concept that aligns with your brand identity and resonates with your target audience. We'll guide you through the creative process, from ideation and conceptualization to execution and implementation. Let mehelp you tell your brand's story in a way that captivates and engages your audience.

Front-End Development

I specialize in front-end development services that ensure your web presence is optimized for user experience and functionality. With a focus on responsive design and usability, I create custom solutions that meet your unique needs and goals. From website design and development to e-commerce solutions and mobile app development, I have the expertise to make your online presence stand out. Let me help you take your web presence to the next level.