Stocks & More2023
Stocks & More is an e-commerce buy-and-sell shop offering everything from grocery products to school supplies and home materials in bulk. The brand had an identity problem — 'Stocks' read as finance, not storage.
Problem
The name 'Stocks' was causing confusion. Most people associated it with the stock market and finance rather than the stockroom or pantry the brand actually served. The existing identity did nothing to correct this, and the broad product range made positioning even harder.
Approach
The strategy was to anchor the brand in a warm, no-nonsense aesthetic that communicated straightforwardness and value. A red-orange palette separated it decisively from finance brands while adding energy to an otherwise utilitarian product category. Clean sans-serif typography reinforced simplicity.
System
A full brand identity system including a custom logo, color palette, illustration suite for product categories, and logo studies showing the mark across scale and application. The system was designed to work both digitally and in print, across social media and packaging.
Outcome
The new identity gave Stocks & More a clear personality that matched the brand's actual customers: practical, family-oriented buyers who wanted clarity and value over style. The warm palette and direct typography made the brand feel approachable and trustworthy.
