Cass & York2023
A dark, moody web design for Cass & York — a restaurant and hospitality brand with an upscale boutique dining experience. The brief: make it feel like the room.
Problem
Cass & York operated in the boutique dining space where atmosphere is the product. Their existing digital presence was flat — it communicated neither the quality of the food nor the feel of the space. A website visitor should feel the weight of the room before they walk in.
Approach
Dark backgrounds, warm typography, and deliberate negative space. The landing page opened with a statement: 'Best Boutique Dinner' — bold, confident, designed to be believed. Layout followed hospitality UX conventions: mood-setting hero, clear navigation, reservation CTA within reach at all times.
System
A full desktop web design delivered as a Figma layout with defined components, hover states, and responsive behavior notes. Dark near-black backgrounds with warm cream type, hero photography integration placeholders, and a color system that aged well across sections.
Outcome
The design language was carried through all guest-facing digital materials. The client used the mockup directly in their pitch to investors as proof of brand positioning.