Treats2023
Treats is a booming e-commerce platform known for its vast selection of global treats. They needed a comprehensive revamp of their subscription and gifts page — higher conversion without losing the brand's playful, inviting character.
Problem
The existing page was cluttered with too much information and lacked a streamlined journey for users. Visitors couldn't quickly find what they were looking for, and the path to a subscription or gift purchase had too many friction points.
Approach
Simplified the page layout and introduced a clear call-to-action that directed users toward subscription packages and gift options. A comparison table gave the subscription section clarity. An interactive showcase made the gift range feel browsable rather than overwhelming.
System
Mobile optimization was central — ensuring a seamless experience for customers shopping on their phones. Vibrant colors and clear, easy-to-read type maintained the brand's distinct identity while improving legibility and scan-ability throughout the page.
Outcome
The redesigned page reduced friction across the full purchase path. The clearer information architecture made both subscription packages and gift options easier to compare and act on, improving conversion and reducing bounce from the key entry point.