Lift To Rise2023
Lift To Rise is an apparel brand with a message: support, uplift, and unite. The logo needed to carry that mission without explaining it — a mark that showed the ethos, not just the name.
Problem
The brand's core message — lifting marginalized communities and instilling unity — was powerful but abstract. Translating that into a mark that worked on apparel, hangtags, and digital meant finding a visual form that communicated immediately and held up at every scale.
Approach
A hand lifting another hand became the central mark concept. Simple, iconic, immediately readable — and carrying the brand's values without a word of explanation. The lockup combined this pictorial mark with a typographic treatment built for apparel applications.
System
The system includes the primary illustrative mark, multiple lockup variations for different applications, and mockup studies showing the identity on apparel. Each version maintained the same clarity and intentionality as the original mark.
Outcome
The final logo gave Lift To Rise an identity that could live on a t-shirt, a hang tag, or an Instagram profile — and communicate the same thing in all three places. The mark earned its place by being genuinely expressive rather than merely decorative.
